Customers Dior Playbook

Luxury Playbook

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High Fashion

280 boutiques worldwide with multi-category luxury demand

Dior-style playbook: test premium merchandising in parallel and scale only what wins

Built for houses where creative direction is non-negotiable and every release still needs quantifiable commercial performance.

Playbook thesis: Keep flagship merchandising pristine while scaling DTC expansion through enterprise satellite storefronts. Category and campaign experiments run in parallel, and only proven winners graduate into the core experience.

Scale + Speed Snapshot

In the first 10 minutes, this route can deploy up to 290 storefronts, 348 live experiments, and 626 coordinated agent workflows.

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Strategic Tension

Maintain elevated brand expression while optimizing buyer flow across categories and campaign surfaces.

Storefront Strategy

Use dedicated campaign storefronts to test premium merchandising systems before rolling proven structures into flagship templates.

Outcome Target

Higher buyer-flow clarity and stronger conversion consistency without sacrificing luxury presentation standards.

Commerce Blueprint at Launch Scale

Scale storefront expansion while your current store stays stable

These counts model the scaled operating plan for this playbook. Your current store remains the control point, while parallel storefront and experiment branches expand around it.

Current stores

1

Main ecommerce destination remains the brand anchor and governance baseline. This remains your protected current store control surface.

Category Test Stores

140

Purpose-built environments for category architecture, bundling, and curation experiments. CWL orchestration scales this lane to 140 live storefront branches.

Campaign Storyfronts

90

Editorial-led conversion routes for runway moments and capsule launches. CWL orchestration scales this lane to 90 live storefront branches.

VIP Lead Funnels

60

Clienteling, appointment booking, and private event capture programs. CWL orchestration scales this lane to 60 live storefront branches.

Weekly Experiment Slots

348

High-throughput tests across navigation, merchandising systems, and high-ticket checkout confidence. CWL orchestration scales this lane to 348 concurrent tests at launch.

Storefront Mix

Category architecture test stores

140

Evaluate deep navigation, assortment logic, and cross-category pathways without touching flagship IA. This playbook can launch up to 140 parallel storefronts in this pattern.

Campaign storyfronts

90

Pair editorial curation with direct purchase pathways by collection and region. This playbook can launch up to 90 parallel storefronts in this pattern.

VIP capture funnels

60

Acquire and nurture high-intent buyers through concierge and private-client motions. This playbook can launch up to 60 parallel storefronts in this pattern.

90-Day Route

From baseline to repeatable growth in 90 days

We keep your current store stable while we launch focused tests, validate winners, and roll proven improvements back into revenue-critical journeys.

Now · Days 1-15 Next · Days 16-45 Then · Days 46-90

Phase 1 of 3

Days 1-15

Baseline flagship flow health and define premium-friction hypotheses at enterprise scale.

This phase sets the baseline so every decision is measured against revenue and customer experience outcomes.

What Success Looks Like

Five test surfaces online with 99% analytics integrity and daily decision-ready reporting.

Map the top 300 high-value category journeys and abandonment points across device classes.

Launch four category test stores and one campaign storyfront with shared catalog and inventory controls.

Deploy a 120-event instrumentation model for merchandising, storytelling, and checkout behavior.

On the strategy call, we map your first 90-day route and select the 3 highest-impact tests.

Experiment Lanes

Always-on tests tied to revenue outcomes

Autonomous lanes run continuously with weekly test cycles, while your team sets approvals and brand guardrails.

Lane 1 of 3

Merchandising architecture

176 launch-scale tests per quarter

Category depth, filter strategy, curated collection logic, and cross-sell sequencing (22 tests per quarter).

Why this lane matters: Improves how quickly shoppers understand value and move from landing to checkout.

Demand Capture

Turn high-intent traffic into qualified leads and trigger fast follow-up.

  • Capture 120,000+ annual VIP leads through lookbook signup, private drop access, and appointment-intent funnels.
  • Route premium-intent cohorts into concierge and stylist-assisted follow-up within one business day.
  • Feed high-value engagement signals into lifecycle segments that prioritize repeat purchase and cross-category expansion.

Why Leaders Run This

  • - Launch more growth ideas without destabilizing the current store experience.
  • - Move from assumptions to validated winners in weeks, not quarters.
  • - Scale only what proves commercial value across campaigns and segments.

Playbook Commerce Graph

Sprawled icon graph for Dior Premium Merchandising Control

This graph is fully expanded by default. Hover any node to reveal playbook-specific labeling and role clarity across stores, tests, variants, and orchestration paths.

Graph Interaction

Hover a node to expand details. Scroll horizontally to inspect the full topology.

Primary Experiment Lanes

Merchandising architecture Editorial conversion Checkout confidence

10-Minute Kickoff

10m

From kickoff to a live multi-store graph

Storefront Capacity

290

Parallel storefront branches launched from this route

Experiment Throughput

348

Concurrent tests orchestrated inside this graph

Agent Workflows

626

Agentic tasks coordinated across this playbook

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What This Playbook Focuses On

  • - Category hierarchy testing by intent level and product family.
  • - Campaign storytelling sequences tied to measurable conversion steps.
  • - Checkout trust and delivery framing calibrated for high-ticket purchases.

Bring your store. We run your playbook with agentic orchestration.

We launch the route, run the experiments, and move winning patterns back into your current store. Your team sets goals and guardrails while autonomous storefront agents handle execution at machine speed.

Autonomous Operating Layers

  • - Strategy layer: your team and CWL set goals, approvals, and brand guardrails.
  • - Orchestration layer: autonomous agents launch storefront branches, run experiments, and optimize routes at machine speed.
  • - Delivery layer: winning patterns are promoted into your current store with monitoring, safety checks, and rollback protection in place.
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