How long does it take to get started?

Now. We begin immediately with your current stack and launch in phases without forcing a platform migration.

Do we need to leave Shopify, WooCommerce, or our current platform?

No. We layer growth infrastructure beside your existing stack and expand from there.

What does success look like?

A measurable increase in owned demand, conversion performance, and execution speed. Planning estimates for the first 90 days often target +15% to +35% qualified traffic, +8% to +22% conversion rate lift, and +12% to +30% revenue per visitor, based on baseline and channel mix.

Who is this best for?

Owners and operators who want more control, more launch velocity, and less dependency on rented traffic.

Customers Nike

Customer Story

Footwear and Apparel

FY2025 revenue of $46.3 billion

Nike story: scale direct growth through portfolio storefront orchestration

Nike wanted regional launches and promotions to move faster while improving digital buying efficiency.

To make that happen, Commerce Without Limits ran focused storefronts, controlled experiments, and agentic workflows in parallel without touching Nike's current store. Pricing, copy, design, and checkout decisions were tested continuously, and winning patterns were promoted back on a governed rollout cadence.

Scale + Speed Snapshot

In the first 10 minutes, this route can deploy up to 540 storefronts, 648 live experiments, and 1,166 coordinated agent workflows.

Schedule a Demo View Detailed Playbook

What Nike Needed To Solve

Coordinate product drops and promotions across regions while improving digital conversion efficiency.

What Nike Wanted To Launch

Operate a portfolio of category and campaign storefronts that continuously test winning experiences before flagship rollout.

Sales Outcome

Faster release cycles, clearer ownership, and higher confidence in cross-region DTC decisions.

How It Unfolded

From kickoff to rollout, this is how execution progressed over the first 90 days.

Days 1-15

Define flagship baseline and launch enterprise category and regional lanes.

Success Signal

Ten portfolio lanes live with unified KPI definitions and 99% analytics reliability.

Days 16-45

Run concurrent experiments across category, regional, and membership lanes.

Success Signal

Twenty or more winners deliver at least 6% lift in conversion or membership capture rate.

Days 46-90

Operationalize portfolio-level winner promotion across global release trains.

Success Signal

Direct growth program scales with controlled execution and a 15%+ lift in targeted DTC revenue per session.

Storefront Execution

Storefronts that ran alongside the current store

These storefront changes shipped while Nike's existing store stayed live, so growth could compound without pausing day-to-day revenue.

Category portfolio storefronts

240

Run category-specific demand programs at scale without creating flagship release bottlenecks. This route can launch up to 240 storefront branches in this lane.

Regional strategy storefronts

180

Optimize market-level execution with localized messaging, assortment, and operating logic. This route can launch up to 180 storefront branches in this lane.

Membership and lead funnels

120

Convert buyers and non-buyers into durable owned-demand and retention channels. This route can launch up to 120 storefront branches in this lane.

Agentic Commerce Motion

How autonomous orchestration improved sales outcomes

Capture 2,000,000+ annual non-buyer sessions into membership and preference-based lifecycle streams.
Route campaign-intent cohorts into category-specific nurture programs within 24 hours of interaction.
Build owned audiences by region, sport category, and product affinity to power future launches.

What Ran Continuously

- Global release governance across category, region, and campaign lanes.
- Continuous funnel optimization from landing pages through checkout.
- Rapid winner promotion into direct-channel operating standards.

Ready to run expansion alongside your current store?

CWL launches agentic commerce execution with autonomous orchestration so new storefronts and sales motions go live without interrupting the store you already rely on.

How CWL Ran This Program

- Our engineers operate the enterprise storefront portfolio, release controls, and global measurement pipelines.
- Experiment orchestration, automated QA, and performance monitoring keep 120 weekly tests safe and repeatable.
- Winners are implemented into flagship and global templates with canary rollout and regression controls, including external stacks.

Schedule a Demo View Detailed Playbook Back to Stories