How long does it take to get started?

Now. We begin immediately with your current stack and launch in phases without forcing a platform migration.

Do we need to leave Shopify, WooCommerce, or our current platform?

No. We layer growth infrastructure beside your existing stack and expand from there.

What does success look like?

A measurable increase in owned demand, conversion performance, and execution speed. Planning estimates for the first 90 days often target +15% to +35% qualified traffic, +8% to +22% conversion rate lift, and +12% to +30% revenue per visitor, based on baseline and channel mix.

Who is this best for?

Owners and operators who want more control, more launch velocity, and less dependency on rented traffic.

Customers Puma

Customer Story

Athletic Retail

2024 sales EUR 8,817M; ecommerce +22%

Puma story: accelerate DTC share with controlled experimentation

Puma wanted to grow ecommerce and direct revenue while keeping global campaign execution disciplined.

To make that happen, Commerce Without Limits ran focused storefronts, controlled experiments, and agentic workflows in parallel without touching Puma's current store. Pricing, copy, design, and checkout decisions were tested continuously, and winning patterns were promoted back on a governed rollout cadence.

Scale + Speed Snapshot

In the first 10 minutes, this route can deploy up to 320 storefronts, 384 live experiments, and 691 coordinated agent workflows.

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What Puma Needed To Solve

Sustain direct-channel growth while coordinating category campaigns and merchandising updates globally.

What Puma Wanted To Launch

Create dedicated storefront branches for DTC growth programs and campaign experiments, then roll winners into flagship conversion systems.

Sales Outcome

Clearer investment decisions and stronger performance in direct and ecommerce channels.

How It Unfolded

From kickoff to rollout, this is how execution progressed over the first 90 days.

Days 1-15

Baseline DTC funnel performance and activate a multi-lane growth portfolio.

Success Signal

Four DTC lanes are operational with clear KPI ownership and daily performance reporting.

Days 16-45

Execute and compare high-impact growth experiments across categories.

Success Signal

Top-performing combinations produce at least 9% lift in conversion or revenue per visitor.

Days 46-90

Scale the DTC acceleration story across core markets and categories.

Success Signal

DTC share growth is supported by repeatable execution and a 12%+ increase in targeted ecommerce conversion.

Storefront Execution

Storefronts that ran alongside the current store

These storefront changes shipped while Puma's existing store stayed live, so growth could compound without pausing day-to-day revenue.

DTC growth stores

140

Scale direct-channel programs quickly without disrupting flagship stability. This route can launch up to 140 storefront branches in this lane.

Campaign launch stores

100

Run focused release and messaging tests by category, season, and market. This route can launch up to 100 storefront branches in this lane.

Lifecycle capture funnels

80

Convert traffic into repeatable owned-demand channels and retention cohorts. This route can launch up to 80 storefront branches in this lane.

Agentic Commerce Motion

How autonomous orchestration improved sales outcomes

Capture 650,000+ annual category and campaign leads into owned nurture and loyalty tracks.
Segment leads by intent depth, category preference, and campaign engagement behavior for higher relevance.
Retarget high-intent non-buyers with tailored offer sequences tied to product and shipping preferences.

What Ran Continuously

- DTC launch planning tied to category and campaign priorities.
- Ecommerce conversion experimentation across PDP, cart, and checkout.
- Cross-market reporting governance for rapid scaling decisions.

Ready to run expansion alongside your current store?

CWL launches agentic commerce execution with autonomous orchestration so new storefronts and sales motions go live without interrupting the store you already rely on.

How CWL Ran This Program

- Commerce Without Limits engineers build and manage each DTC storefront branch with shared release controls.
- Experiment routing, telemetry, and QA are centralized for reliability with automated anomaly and regression detection.
- Winning patterns are implemented into flagship and lifecycle systems through canary releases and KPI checks.

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